Designing product experiences at scale
Product Designer with 3 years at Xero, working on pricing, checkout and sign‑up across 13 regional markets. Focused on scalable systems, measurable impact and multi‑market complexity.
- +6.4%
- sign-up-to-paid uplift (US)
- 13
- markets designed for
- 5M+
- monthly sessions
Selected Work
Product work across acquisition, pricing and design systems.
Xero · Checkout
Simplifying Web-to-Product Checkout
+6.4% sign-up-to-paid uplift (US) · Live across 4 markets. Redesigned Xero's web-to-product checkout to take payment upfront and remove a duplicated plan decision, closing the gap between the marketing site and product onboarding. View case study →
Xero · Pricing
Scaling Pricing Systems (4 → 6+ Plans)
+5.75% conversion uplift (AU) · +19.4% recommended plan selection · Live across 13 markets. Led research and redesigned scalable pricing systems to support plan expansion without degrading discoverability as complexity grew. Coming soon
Xero · Design System
Multi-Market Design System
+14% sign-up uplift (US/UK) · Live across 13 markets. Contributed to Xero’s WCAG 2.2 AA website design system, delivering reusable pricing and promotional components across regional campaigns. Coming soon
Xero · Hackathon
Guided Plan Recommendation
97% completion · 93% plan adoption · Scaled to 12 markets. Co-designed Xero’s first guided plan recommendation tool during a 5-day global hackathon. Awarded CEO Global Hackathon Winner 2023. Coming soonAbout
I work on the parts of a product that get complicated fastest as a business scales — more plans, more markets, more rules and more edge cases. More about me →